Our Values
Celtic Identity. At its heart, Celtic culture is about holding deep respect for the natural world and learning the interconnectedness of the universe. By embracing the rhythmic cycles of nature we can align ourselves with this magical current and use it to cultivate a more connected relationship with ourselves, each other and nature.
Provenance. Each natural skincare ingredient is mindfully sourced to respect land, sea and communities, from our nourishing fair trade shea butter to upcycled apricot oil. Our hero ingredient, wild sea kelp, is proudly sourced from Pembrokeshire's coastline through regenerative ocean farming; a cooperative that endeavours to improve the marine environment and wellbeing of the local community.
Living Well. It’s not just about what we apply to our skin; it’s about our purpose, the food we nourish ourselves with, the company we keep, and the conscious choices we make every day. At the heart of our brand is a commitment to promoting a holistic, mindful approach to living well
Functional Fragrance. Our sense of smell is intrinsically linked with our emotion and memory. Drawing on the aromatherapeutic benefits of natural essential oils, each product blend tells a story inspired by season and mythology to enhance wellbeing.