Celtic Identity.

Celtic identity is rooted in a deep respect for the natural world and an understanding of the interconnectedness of all things. By honouring the rhythms of nature, we align ourselves with its flow, cultivating a stronger connection with ourselves, each other, and the environment.

Provenance.

Each ingredient is carefully sourced to honour the land, sea, and communities. From our fair trade shea butter to upcycled apricot oil, every element is chosen with purpose. Our hero ingredient, wild sea kelp, is sustainably harvested from Pembrokeshire's coastline through regenerative ocean farming. This cooperative not only nurtures the marine environment but also supports the well-being of the local community.

Living Well.

Living well is about so much more than what we apply to our skin. It’s about what we put in our bodies, the experiences we seek, the choices we make each day and understanding that our skin is intrinsically linked to the health of our mind and body.

Conscious Consumption.

Conscious consumption is about choosing wisely and with care. We believe in buying less, but better—embracing minimalism by creating products that serve a real purpose. It’s our commitment to making every choice count and living with intention.